Dishonour Brand: BMX influenced apparel & denim from Adelaide, South Australia

Category: Hype


V2 Simple / Heavy Hitters Drop

May 15th, 2011 — 7:30pm

I tell you what, I’ve been really keen for this drop. All this gear has been sitting here for a few weeks now, waiting for the 15th to drop.

For all you cats who have been hangin’ for a Dishonour beanie, they’re back in stock! These are basically a revised version of our 2010 Simple beanie, this time with our relax logo on the woven tag… plus they come in two colours. Variety is the spice of life and all that. At $30, they’re $5 cheaper than last year… we keepin’ it real!

As far as sizing goes, one size should fit all, and they can be run cuffed or un-cuffed. The label wraps around the edge of the beanie for some extended beanie action.

As well as the beanies, we’ve got some crewnecks dropping today. Rated at 350GSM, they are a heavier fleece than our last run of crews… 350GSM is basically ‘standard’ for sweatshirt fleece. Dishonour’s college style logo + heavy hitters = a dope crew. They come in athletic grey or black, and you can pick one up for $75. Holla.

So what are you waiting for? Hit up our online store now, or visit one of our stockists tomorrow to pick one up.

And here’s the promo gif:

Dishonour Brand - Heavy Hitter Crewnecks and V2 Simple Beanies

Pumped!

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New online store + 10% off for today only!

May 4th, 2011 — 4:46pm

We’ve been working on our new online store for a while now, and I’m glad to say it’s finally here. I don’t really know where to start… it’s just a lot better!

As a little celebration (as well as helping us test that the ordering process still works sweet), we are having a 10% off sale for today only. That’s today, 4th May 2011. It finishes 12am on the 5th.

To get the 10% discount, use the coupon code ‘NEWSTORE’.

So yeah, get in quick and purchase some goods! Or just wait till tomorrow and don’t save 10%. Whatever’s clever!

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And the winner is…

April 21st, 2011 — 1:45pm

We ran a little facebook competition over the last couple of weeks promoting our mailing list. Basically the deal was, join up and go into the draw to win a couple of tees/singlets. All the guys who were already singed up also got their names thrown in for a chance to win some stuff.

There was a pretty good response to the whole deal, plus it’s Easter, so I’m feeling a bit generous. Rather than drawing one name out of the hat, I’ve drawn three.

David Ormie from the Northern Territory,
Alex Coumailleau from Queensland / France (haha), and
Kyle Sinfield from SA.

I’ll send out an email to you dudes this afternoon just getting a postal address plus size informations.

Holla + Happy easter!

PS. If you aren’t already signed up, join the mailing list and be first to know what’s up! We won’t send you a million e-mails, it’s usually one or maybe two a month.

Comment » | Friends, Hype

HITEMWIDIT / Old Mate Drop

April 19th, 2011 — 12:22am

Hey!

Just a quick email to let you know that we’ve got some new stuff out now, available online via our online store or via our awesome stockists.

First up we’ve got our new ‘old mate’ jeans.

They fit somewhere between a skinny and straight leg jean, depending on what size you pick and how tree trunky your legs are. Compared to our dark denim jeans, they are the slightest touch baggier and have a higher waist / crotch. After a more of a straight leg slightly-baggy-but-not-too-baggy look? Buy a size up.

Scroll down to see true-to-colour photos, it’s easier to suss them out than try to explain the colour!

Spec wise, they are 97% cotton / 3% spandex blend… nice and stretchy. As usual we’ve paid attention to the little details, shit’s legit!  We’ve also expanded our sizes, so we’ve now got 28, 30, 32, 34 and 36.

We’ve also dropped a new tee, aptly named ‘HITEMWIDIT!’. Basically on our trip Jadan Roxburgh (aka. J-BOMB… aka. Skater-boy… aka. Avril) was droppin HITEMWIDITS real heavy, so then we all started saying HITEMWIDIT, and I dunno, it seemed pretty appropriate to work on a tee along those lines. Add some rasta colours into the mix and we’re pretty stoked.

Same pre-shrunk, slightly taller than usual, 180GSM cotton blanks as we always run. Made somewhere else but still printed in Adelaide… keeping it as real as we can!

So here’s the animated gif with all the delicious pictures and information condensed into 16 slides:

HITEMWIDIT! tee / Old Mate jeans drop

And here’s a few photos that Mikey and I shot this afternoon, shreddderrrrr. For the record, Mikey is usually a 32 waist but went a size up to 34 to get a bit of extra steeze in his stride.

HITEMWIDIT! Tees / Old Mate Jeans / Mikey Mcmah

So what are you waiting for? Get on the online store now!

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Welcome Caleb / Major Work promo

March 31st, 2011 — 6:02am

Caleb Johnson is back! Welcome to the team bro. Pumped as fuck to have Caleb as a part of the crew. He’s a real cool kid, is one of Illman’s homies and kills the streets. Anyway I should let this edit do the talking.

Big props to Sam for filming this sucker. First Brock’s edit, now this, pretty pumped to see what’s next. Yeow!

PS. If you wanna see a few more photos of Caleb, suss his team page. Thanks again to Illman for the shots. And hit the online store to grab a singlet!

2 comments » | Crew, Hype, Video

Major Work Singlets

March 20th, 2011 — 4:09pm

For March, we’ve dropped some real neat cotton singlets. They’re tall, they’re made from light cotton, and they’re real comfy. Definitely going to be spending a few arvos this Autumn chilling in a few.

Colourways are white with black ink, sweatshirt grey with black print and dark sweatshirt grey with black ink for some tonal action.

They’re $35 each, and are available online now via our online store and will be in-store at Backbone, Helensvale, Little Black Bike, The Sanction and Welly’s cycles by this Wednesday, 23rd March.

Here’s the web promo, get on it.

Dishonour Major Work Singlets

Yeww!

Comment » | Hype, Photos, Product

Compton Drop

January 30th, 2011 — 1:12pm

I don’t wanna hype all this too much, but we’ve been working on a snap-back for so effing long it’s ridiculous. After messing around with a few different manufacturers that didn’t work out right, we got it all sorted and now are dropping these bad boys.

So for our first snap, we didn’t stray too far from the humble starter cap. Grey and black colour scheme reminiscent of the early 90′s Raiders and Kings (and of course our boys at NWA!), hooked up with a traditional starter green underbill. ‘Dishonour’ on the front and ‘Ride More’ on the rear in grey/white 3d embroidery set it off. There are also a few neat touches, like a bike woven label at the rear opening and ‘dishonour.’ inner taping. Shit’s real!

We’ve also dropped a dope tee ($35) with the snaps, which yeah… is dope. Printed on our own blanks (which aren’t too short, or too tall… they’re just right) they’ve got our new ‘bike stamp’ emblem teamed up with a collegiate motto style print.

Holla at our online store to order one, or you can visit Backbone BMX, Helensvale BMX, Little Black Bike, Riding Way, or Welly’s Cycles and they can sort you out.

Anyway, enough of me writing stuff. Here’s the promo:

Dishonour Compton Snap-Back Caps & Tees out now

Stoked!

Comment » | Hype, News, Product

Heaping on the Hype + It’s Almost the Weekend!

December 17th, 2010 — 1:10pm

Tomorrow me and Dullah are heading out to shoot the promo for the On the Make Jerseys, it is going to be spectacular I hope. Also, there will be a new team announcement shortly… either later in the weekend or early next week. And then another one in the coming weeks.

PS. Apologies for the hype. I’m just stoked!

Comment » | Crew, Hype, News

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