Dishonour Brand: BMX influenced apparel & denim from Adelaide, South Australia
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Brock (22/4)

Brock got himself a new whip, check Colony for the finer details.

Brock Olive

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Posted by James in Crew

Digital: Tenna on TCU (18/4)

I’m super stoked to announce our first ad on The Come Up. Went up mid-yesterday afternoon.

There are two ads, one’s just a general branding ad that isn’t much to talk about. But the second one is of my homie Tenna. Ten Ten was the first dude we hooked up, so it’s kinda symbolic that he’s scored both our first legit print ad a few years ago and now our first legit digital ad.

Gnar back pedal crooks:

Much love brother. Here’s to another four or five years or however long it’s been.

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Posted by James in Ads, Crew

2pac x Snoop Coachella 2012 (17/4)

Absolutely nothing to do with BMX, but this caught my eye this morning. Couldn’t help but post it. 2pac and Snoop teaming up at Coachella last night. And it’s not a re-dub. Legit.

Basically they used some bleeding edge digital recreation technology (courtesy of James Cameron) that created Pac’s likeness and voice. Then they teamed it up with some wild hologram technology, and voila, 2pac’s back..

Technology is a mind trip, hey. Theres some explanation of it in this article and this article and this article.

And there’s talk of 2pac’s hologram going on tour. I wanna hear The Uppercut live.

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Posted by James in Crew

FIT trippin (16/4)

Slightly delayed on posting anything about this, but Dullah and Tenna made a little trip up to Melbourne to hang out with the rest of the FIT Australia team over easter. I heard some good things from Dre about the weekend, keen to see the accompanying edit and mag article. Holla.

Andre Regli Fit Team Manager Australia

Easter Ads (12/4)

Over Easter we ran a little 20% off sale, with a bunch of ads. I only posted the first one on here, but the rest got run on Facebook, Twitter, and our Instagram (@dishonourbrand).

But yeah, all the photos revolved around having fun or whatever, and I thought it’d be cool to post the photos on their own with an explanation of what’s going on.

AD ONE

If I remember correctly, it was super hot this day and we’d just been messing around in a ditch that had some sweet banks and a cool fence gap. This rail setup was just around the corner, and Sam was just kinda being a dick. He was trying to ruin the photo, I think, but in the end he made it.

In the background you can see Rhys, I can’t remember if it was before or after, but he nutted himself real good on this rail. Actually, more on Rhys nutting himself a few ads down.

AD TWO

This got shot right after Dullah did that Pegs-Easy-Fakie Bars a few months ago for the Cali 2012 drop. I got no idea what Mikey’s lookin at. And I’m just standing around with long ass hair, all stoked about the sequence.

Random fact: I think this is the only shot out of these ads that I didn’t take. Tave shot it on the second camera.

AD THREE

This was the first photo that actually got shot Easter Weekend, 2012. We were heading out to this bowl that is close down, but resides inside a swimming center. The only days the place is shut is Good Friday and Christmas Day, so we went down to see what it was all about.

Turned out to be windy as fuck, the flat rail we found was the opposite of slippery, and the school we went to for a rail hop had been knocked down. I wouldn’t call it a wasted drive to the ghetto but it was pretty close to being one.

AD FOUR

Actually I retract my comment about it being a wasted drive. This photo got shot right at the end of the day, and it makes me laugh every time I see it. These rails have pretty much been shut down, the only stuff that’s left (I think) are tricks/spins in, or out. And nobody’s managed to go up them yet, cause they’re tall and steep. It’s not impossible, you just need to go super fast.

Rhys thought it’d be a sweet idea to set up some benches before the rail and give himself a handicap to go up them. Didn’t quite work out.

I think what happened is Rhys’ front tyre got stuck in the grooves of the bench, he anti hopped, and nutted himself. Once again.

AD FIVE

The other day Dullah and I were clipping up for his upcoming park edit. Sah sah cute.

In Dullah related news, he went on a trip to Melbourne with the FIT Australia crew. Word on the street is shit got done.

AD SIX

I think this got shot a few months back, it was a super, super, super hot day and we were hiding out in a carpark watching Sam or Rhys knock out a pegs to over. Kinda long story, that. Rhys tried it, kinda gave up cause it wasn’t his day, then a week later Sam tried it, broke his bike, and then did it on Tave’s bike. I don’t think Rhys has ever forgiven him.

So yeah, that’s it. Hope you took something out of my ramblings. And hope you had a rad Easter break too!

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Posted by James in Ads, Crew, Friends, Photos

Print: Will Gunn / 2020 #43 Ad (11/4)

Will‘s a rad dude, one hell of a rider, and he’s got our latest print ad. Hop up onto that tall, narrow ass ledge to one hell of a drop.

Will Gunn / 2020 #43 / Print Ad / Dishonour

And much love to Raine Turnbull for the photo.

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Posted by James in Ads, Crew, Photos

HBD (10/4)

Yesterday was Brad’s birthday, didn’t have time to write a post… day late, sorry homie. To celebrate, enjoy a fresh a photo of a textbook Brad Wright table.

Brad Wright Table

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Posted by James in Crew, Photos

Easter Goodtimes Sale (5/4)

I love this time of the year. Good weather, 4 days off hangin and rollin, everyone’s keen. We’re also doing a little sale on the online store… 20% off everything, just use the coupon code DOPEEASTER.

Hope you all have a rad one!

Brock (5/4)

First. Mega props to Brock for getting Colony pro. And on that note, big ups to my boy Zingbergs for getting pro team too. Today is a good day.

Second. Brock Olive Colony edit. Fucking oath. Watch.

Third. Brock Olive Dishonour edit on its way.

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Posted by James in Crew, Edits

New 2020 / Mikey Cover (2/4)

Just found out that, along with our pal Josh K, Mikey scored the cover on the new 2020. Super stoked for him.

Keep an eye out for this issue, it should be in newsagents and good bike shops soon.

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Posted by James in Crew, Photos