Dishonour Brand: BMX influenced apparel & denim from Adelaide, South Australia

Easter Ads (12/4)

Over Easter we ran a little 20% off sale, with a bunch of ads. I only posted the first one on here, but the rest got run on Facebook, Twitter, and our Instagram (@dishonourbrand).

But yeah, all the photos revolved around having fun or whatever, and I thought it’d be cool to post the photos on their own with an explanation of what’s going on.

AD ONE

If I remember correctly, it was super hot this day and we’d just been messing around in a ditch that had some sweet banks and a cool fence gap. This rail setup was just around the corner, and Sam was just kinda being a dick. He was trying to ruin the photo, I think, but in the end he made it.

In the background you can see Rhys, I can’t remember if it was before or after, but he nutted himself real good on this rail. Actually, more on Rhys nutting himself a few ads down.

AD TWO

This got shot right after Dullah did that Pegs-Easy-Fakie Bars a few months ago for the Cali 2012 drop. I got no idea what Mikey’s lookin at. And I’m just standing around with long ass hair, all stoked about the sequence.

Random fact: I think this is the only shot out of these ads that I didn’t take. Tave shot it on the second camera.

AD THREE

This was the first photo that actually got shot Easter Weekend, 2012. We were heading out to this bowl that is close down, but resides inside a swimming center. The only days the place is shut is Good Friday and Christmas Day, so we went down to see what it was all about.

Turned out to be windy as fuck, the flat rail we found was the opposite of slippery, and the school we went to for a rail hop had been knocked down. I wouldn’t call it a wasted drive to the ghetto but it was pretty close to being one.

AD FOUR

Actually I retract my comment about it being a wasted drive. This photo got shot right at the end of the day, and it makes me laugh every time I see it. These rails have pretty much been shut down, the only stuff that’s left (I think) are tricks/spins in, or out. And nobody’s managed to go up them yet, cause they’re tall and steep. It’s not impossible, you just need to go super fast.

Rhys thought it’d be a sweet idea to set up some benches before the rail and give himself a handicap to go up them. Didn’t quite work out.

I think what happened is Rhys’ front tyre got stuck in the grooves of the bench, he anti hopped, and nutted himself. Once again.

AD FIVE

The other day Dullah and I were clipping up for his upcoming park edit. Sah sah cute.

In Dullah related news, he went on a trip to Melbourne with the FIT Australia crew. Word on the street is shit got done.

AD SIX

I think this got shot a few months back, it was a super, super, super hot day and we were hiding out in a carpark watching Sam or Rhys knock out a pegs to over. Kinda long story, that. Rhys tried it, kinda gave up cause it wasn’t his day, then a week later Sam tried it, broke his bike, and then did it on Tave’s bike. I don’t think Rhys has ever forgiven him.

So yeah, that’s it. Hope you took something out of my ramblings. And hope you had a rad Easter break too!

Posted by James in Ads, Crew, Friends, Photos

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